Marketing and Messaging

Marketing in a startup is mostly translation: turning what you built into a sentence a specific person understands and cares about.

Start with the sentence

“We help [specific person] do [specific outcome] without [the annoying thing].” If you cannot fill that in plainly, you are not ready to spend money on ads. Clarity beats cleverness every time.

Pick one channel

Founders usually try five channels badly. Pick the one where your customers already are and do it until it stops working. For many Central Alberta B2B businesses that is LinkedIn, referrals, trade associations and in-person events — not the trendiest platform.

Measure the boring things

Where did leads come from, how many became conversations, how many paid? Track it simply. Vanity metrics feel good and teach you nothing.

Do this next in Central Alberta

Take the next step

Reading is cheap; doing one small thing and talking it through with someone is what moves it forward. Come to a meetup and bring whatever you are stuck on. No pitch, no sign-up, no sales — peers over beers.