Sales and Revenue

Nothing is real until someone pays you. Sales is not a dirty word or a personality type — it is the honest test of whether you are solving a problem.

The first ten sales

• Do them yourself. No ads, no agencies. You need to hear the objections with your own ears.
• Lead with the problem, not your feature list.
• Ask for the sale. Most early founders talk around it and never actually ask.
• Write down every objection. That list is your roadmap.

How to price

Price against the value and the alternatives, not against your costs. It is normal and healthy to start higher than feels comfortable and discount deliberately for early customers. Free users are not proof; paying users are.

Revenue that fits small markets

In Central Alberta, service-plus-software, annual contracts, and trade or agriculture and industrial niches can all produce strong, unglamorous, reliable revenue. Recurring revenue (subscriptions, retainers, service agreements) is worth more than one-off sales because it compounds.

Do this next in Central Alberta

• Business Link — free sales and pricing guidance
• Red Deer & District Chamber — find B2B customers locally

Go deeper

• First Round Review — practical sales and GTM essays

Take the next step

Reading is cheap; doing one small thing and talking it through with someone is what moves it forward. Come to a meetup and bring whatever you are stuck on. No pitch, no sign-up, no sales — peers over beers.